Event Schema Design for Triggerable Adoption Campaigns
Schema choices determine campaign precision far more than sending volume or frequency ever will.
Lucia Sørensen
Contributing Editor
Lucia Sørensen is a contributing editor at SaaS Copy Weekly covering triggered messaging. Based in Chicago, Lucia has written for SaaS Copy Weekly since 2016.
1 story · Chicago
Schema choices determine campaign precision far more than sending volume or frequency ever will.