Writing the Copy That Lives Inside a Behavior Triggered Onboarding Email
Your trigger moment reveals what users actually need, not what your product wants to tell them.
Damaris Okafor
Contributing Editor, Experimentation
Damaris Okafor
Damaris ran A/B testing programs for a marketing automation vendor for nearly a decade before becoming an independent researcher and writer focused on messaging experimentation. She is known for publishing teardowns that trace exactly how small copy and timing changes move retention metrics.
5 stories
Personalizing Messages by Account Plan and Permission State
Tailor in-product messages to what users can actually do based on their plan and permissions.
Damaris Okafor
Feature Announcement Email Structure for PLG Products
Forget open rates—the real measure is whether users actually try the feature after reading.
Damaris Okafor
Suppression Logic for Behavioral Trigger Campaigns
Suppression rules determine who gets triggered messages and when, not just who never receives them.
Damaris Okafor
Using Product Usage Context in Email Body Copy
Behavioral signals in your product tell you what to say, not that you're watching them.
Damaris Okafor